The spoof site takes on ad execs by suggesting they are wasteful of client money with the tag line, “We look cute, but boy do we consume resources!”

The reference, for non-trekkies, is to a classic Star Trek episode about furry little adorable aliens that reproduce at an unbelievable rate and threaten to destroy the crew of the Starship Enterprise. More at: 

The Tribble Agency site takes a jab at traditional advertising by suggesting that the industry is clueless when it comes to the web and especially organic search engine visibility and ranking. The following quote comes from the main page of the new site:

“Our Business Model is simple, never build something that could really help your company without our billable fees … Tribble Ad Agency got the rug swept out from under us and we never realized it until it was too late. The entire planet moved to Google, Yahoo and MSN organic results and we were making print ads for magazines and our online marketing efforts yielded 100% unspiderable Flash websites that generated no traffic.”

A traditional advertising and branding apologist has posted a rant on the comment section of the Tribble Ad Agency blog. The post featured two jabs from the advertising supporter showing precisely the lack of understanding of SEO the spoof site is poking fun at when he says, “The only thing you SEO/SEM clowns know is how to add text to web documents.” Which is true at the end of the day. This is clear proof he doesn’t understand the value of text. He downplays the importance of search with the comment, “Search engines are pretty much a big generic network hub that focus on keywords, not branding.”

Showing no understanding of the value of text in web pages, nor any clue about the importance of search engines, er “generic network hubs”, (which do billions in business each) he amplifies the schism between advertising and search oriented minds. He clearly doesn’t understand the value of ranking well at search engines for generic keywords, which can’t be achieved by traditional print or broadcast advertising. People search for keywords online, and if a business web site ranks well for generic keywords which describe the brand, they’ll sell more products, both online and offline.

Danny Sullivan, of Search Engine Watch, created a blog post on June 16 discussing the branding vs. search tug-of-war.

Sullivan points out that he believes that branding DOES occur due to search when a particular brand shows up time and again for any particular generic search phrase. Sullivan gives a couple of examples in his comments to another blog where Scott Karp of Publishing 2.0 has taken an anti-branding approach for search. (Sullivan comments are partially quoted below and the Karp post is linked from Sullivans post above.)

“What do you think made Zappos a brand name when it comes to buying shoes online? Those magazine ads you saw for them? That TV spot? Wait — I don’t think they do that stuff. What they do is a lot of spending to show up in search engines when you search for “shoes” and related terms. You did a generic search, you keep seeing a particular provider, and you learn about that brand.”

I heartily agree that excellent search positions for generic searches can lead to one sort of branding for savvy online businesses. With the billions of searches done at the top search engines in a typical month, if one brand comes up in results for generic phrases more often for your product, you have achieved the type of branding that Sullivan refers to – at least among web savvy searchers.

While the advertising spoof site is fun and causes a lot of chatter in the forums and blogs, it points to a real issue and a glaring shortcoming in online work by many advertising agencies. That issue is that most ad agencies lack SEO capability and often downplay the importance of SEO to their clients rather than hiring an in-house agency SEO or SEO consultant. It is about looking good, rather BEING good. A good website performs on both branding and on search levels.

The SEO process for ad agencies, marketing firms and web development companies often runs into a twofold difficulty. 1) Visually oriented designers often insist on image-laden (or flash) sites with little or no text on the web pages. 2) Database programmers (php, cgi, asp gurus) rebel at any process that can NOT be automated – like SEO. The image heavy (or flash) site has almost no hope of gaining good search positioning without text, while the dynamic, automated site actually holds out some hope. Page titles and important page elements can be automated if original data entry into content management systems is done by someone with basic SEO understanding.

Content management systems don’t, by themselves, offer any obvious automated method of intelligently titling and tagging new pages of content – especially if those routinely adding content via those systems are not trained in basic SEO techniques. There are clear and simple methods of properly titling pages effectively for best search engine visibility that can be taught to those charged with adding web site content. The In-House New York Times’ SEO, Marshall Simmonds, recently offered guidelines to reporters and editors for headline writing using keywords in place of being cleverly obtuse as they have been taught for print versions of their headlines. That headline SEO effort is discussed in a SearchDay article by Danny Sullivan & Chris Sherman at:

Marshall Simmonds’ NYT in-house SEO advice was taken to mean boring to one particularly uncreative reporter at the New York Times when he penned a piece titled “This Boring Headline is Written for Google.” I wrote a piece about that story titled a bit more creatively, “Google SEO Sleeping Pill: Yawning at Dull News Headlines” http://snipurl.com/sbmq (Pandia Search Engine News)

Branding does occur through search. Organic search ranking for generic search phrases is critical to online success. Web page titles can include important keywords and still be creative and interesting. The same is true of titling company web site news, product web site information, web site press releases, or even everyday web site product descriptions on ecommerce sites selling widgets. The problem is that keyword titling requires more knowledge than guessing at important keywords and using them in the titles. Keyword density, page placement of keywords, word order, along with some structural details of HTML are all part of a basic formula for determining best titles.

Content management systems post those titles to the page when new pages are created. Ad agencies need to train their web development arms in the above-mentioned basics of SEO. In-house content managers should be trained in SEO basics for major national brands. Content creators and managers will determine the future of branding in search. Ad agency branding stars who refuse to use actual text in non-image based words on client web sites are robbing those clients of search visibility and search branding.

Mike Banks Valentine blogs on Search Engine developments from http://RealitySEO.com and can be contacted for SEO work at: http://seoptimism.com/SEO_Staff_Training.htm

Search Engine Optimization is one of the significant parts of online business strategies. It provides a healthy way to compete with the competitors through the World Wide Web. Search Engine Optimization is one of the prominent marketing strategies these days to get the unlimited traffic towards your website. Search Engine Optimization plays an imperative role to make a website error free and optimize it in such a way to get high Search Engine Ranking and large traffic volume in search engines like Google, yahoo and MSN. Search Engine Optimization experts have gained popularity these days as they are providing SEO Services to perform the task of website optimization.

Search Engine Optimization includes modification in web pages to get high rank in various Search Engines. There are many Search Engine Optimization companies available in the market but SEO Company that understands the technical problem in your website clearly can perform their job in a better way. So, process of Search Engine Optimization requires complete knowledge of market, keywords, current trends, SEO tricks, current technology etc. Search Engine Optimization experts should perform their task with full dedication according to the requirement of the website of your business. Search Engine Optimization techniques can be organic or paid. Organic Search Engine Optimization listing will boost your page ranking in the organic way through the article submission, blog submission, social book marking and directory submission etc. Paid Search Engine Optimization services are called PPC services in which you have to pay for every click you got on your website link form the sponsored listing.

SEO Company provides the Search Engine Optimization services for all the middle and large sized companies. These services can be broadly classified into two categories namely On Page Optimization and Off Page Optimization

On Page Optimization normally includes inclusion of relevant content in the website. Relevant content helps in gaining the links which in turn make the website rank high in the search engines. It includes services like optimization of website content, keyword analysis, stuffing of keyword in the content, creation of optimized title and Meta tags and implementing various other Search Engine Optimization methodologies to promote the website in the search engine.

Off Page Optimization includes the implementation of theme based link building strategy. It results in increasing the link popularity of the website. Business should gain only qualified links. Search Engine Optimization includes various techniques to get high Search Engine Ranking in the search engine. Website submitted to the top Search Engine for getting more links will automatically increase the rank of the website. Both Search Engine Optimization techniques are equally important as with using it your website will soon be existent in the search engine. AbsoluteSeo.net cares for all type of SEO Services like PPC, Internet Marketing services, link building, content writing services etc. to develop a Search Engine friendly website for all type of businesses. Main objective of our Search Engine Optimization experts is full satisfaction of our clients by diverting reliable Search Engine Optimization techniques. If you are willing to take our affordable Search Engine Optimization services then click on: www.AbsoluteSeo.net

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If you are a savvy online email marketer, you need to include Social Medial Optimization (SMO) as a key ingredient of your email marketing plans.  Websites that now have a larger integration with social media are gaining huge popularity as their rankings grow higher in the search engines.  SMO is a unique marketing tool, offering you live, interactive methods to engage your audience daily.

Social Media Optimization (SMO) produces a great deal of popularity for any website.  Using online communities create an endless flow of digital chatter called viral marketing.  Viral marketing is where a website becomes popular through the buzz created by using blogs, emails, social bookmarking, videos, and photo sharing.  SMO is a powerful free tool when considering all the strategies you might invest in when building and boosting your own website traffic.

While preserving your current listings, SMO helps you gain more search engine exposure.  By using videos, forums, blogs, Twitter, Facebook, and LinkedIn, you can capture a larger number of organic SERP positions.  Every marketer’s goal is simple; increasing website traffic – by pointing them to a customized and predetermined landing page.  Using SEO marketing will help you reach that goal effectively.  It is imperative to understand what strategies will work for you.  Here are some basic tactics to get you started:

Link Building with:

1. Article Directories.  Submitting articles to article directories is a great source when creating valuable backlinks.  There are several article directories that are frequented by thousands of Internet surfers.  Many surfers will click on your email or website signature when your article is read.

2. Forums.  Adding your backlinks to a forum signature when posting your responses is another way of getting your company noticed.  Do not market yourself on the forum.  It is tempting, but forum moderators constantly scan the communications for spammers, and will quickly blacklist you if they believe you are only joining for marketing purposes.

3. Blogs.  Blogs are one of the most popular tools, when integrating social media into your marketing strategies.  Blogs open interactive dialogues with your clients and prospects, enabling an honest exchange of ideas and thoughts.  Viral discussions are not only good for your company, but are picked up by the search engines creating backlinks back to your blog.

4. YouTube.  Sign up with YouTube for your free account today.  Make a YouTube video of either your products or services.  Advertise the URL on your newsletters, blogs, Facebook and Twitter account.  You can leave your website and email as your video signature.

5. Business Directories.  Add your business listing to the Local Business section on Google, Bing, and Yahoo. It’s free and the local business results appear first on the search results.

6. Pay Per Click (PPC) PPC is when you create advertisements on search engines such as Google, Yahoo, MSN, and Bing.  The advertisements will appear under the sponsored results each time a user types in a key word that relates to the subject of the ad.  Advertisers only have to pay for users that click on their websites, explaining the name “pay per click.”  

A Few More Simple Strategies to Add

Listen to what your customers and prospects are saying:  Communication is a vital key towards gaining business success.  Honest and useful communication helps establish, and grow your customer base.  Be an active listener.  When you are an active listener, you’ll know the best method and way to communicate to each individual prospect or client.   Good listening skills foster good customer relationships.

Keep up with the latest Internet digital chatter.  Do some keyword searches for your product or service.  Read the blogs, articles, and Facebook comments.  See what people are saying.  What makes them happy?  What are their grievances?  Always have the attitude to grow and adapt along the way.

Track your marketing campaigns.  Integrate tracking tools to monitor and measure the success of your social media optimization campaigns.  Create linking reports showing inbound links pointing to your domain and specified landing pages. Tracking your metrics is important when determining whether your SMO campaigns are effective.

www.fathomseo.com – Find out how to build a large – yet refined – email marketing database. Email marketing tips like using “double opt-in” and partnering with a lead generation vendor will help you stay out of spam results. Fathom SEO’s Joe Soltis hands out some email marketing tips on building a quality email marketing database. To learn more about Fathom SEO’s email marketing services, visit www.fathomseo.com
Video Rating: 5 / 5

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Search engine optimization is often referred to as SEO, search engine placement, search engine positioning and search engine promotion. SEO is an acronym for “search engine optimization” or “search engine optimizer.” Deciding to go the SEO route is a big decision that can potentially improve a website placement in search engine listings.

The goal of search engine optimization is to be found for many keyword searches, so have each page cater to different keywords. When it comes to placement, everyone knows that organic Search Engine Optimization is the key to obtaining web surfers for very little cost.

The definition of search engine optimization is the practice of guiding the development or redevelopment of a website so that it will naturally attract web surfers to the site and search engine optimization is part of a good website design. Search engine optimization is an active, complicated practice; relevance requirements are dynamic and constantly evolving, and in today’s fiercely competitive marketplace on the Internet and is a MUST for having successful websites.

Why is search engine optimization so important?  With millions of web sites vying for a company’s customer’s attention, “search engine optimization” is the only reliable way to bring customers in through that company’s website on the Internet. Therefore, knowing how to properly market a company through search engine optimization is virtually the only way to be found on the expansive Internet.

Search engine optimization is the practice of improving a websites’ content, code, server settings, internal structure and external linking. Search engine optimization relevancy refers to the use of relevant keywords in page titles, domain names, headers, content and links. Search engine optimization is the process of achieving top rankings in the search engines like Google, Bing or Yahoo for a website’s most relevant search terms. If a company or person wishes to achieve a high ranking for their websites then search engine optimization is all about relevance.

SEO or search engine optimization is expanding its reach, and with the popularity of Twitter and Facebook, optimized word use is changing its face of search engine optimization which is growing and becoming more important in today’s Internet marketplace. Search engine optimization is, in many web designers’ opinion, the most important function of Internet marketing and is the most cost-effective means of marketing a company’s product or service through a website to paying web surfers.

Successful search engine optimization is the ability to use search engines to draw traffic to a website. It is referred to generally as search engine traffic, and this traffic are web surfers looking for a product or service that they require and by using search engines like Google, Bing or Yahoo to find the information. Search engine optimization is the process of achieving top rankings in the search engines for a website’s most relevant search terms.

Search Engine Optimization is a highly specialized technology, and requires deep understand regarding various aspects of search engine optimization. SEO or search engine optimization is the way to pull massive amounts of free traffic. Of course, a company wanting to design a website to represent their product or service needs to find an effective search engine optimization person or website design company to accomplish this goal.

Look for my many articles on the Internet under James Murray Author for more information and strategies on website design or jjmurray007@yahoo.com.

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