Lets talk about how to secure guaranteed page one ranking on all search engines.
Step 1: Think of a business which is unique OR there should not be more than 10* companies offering the same service/product on internet.
Example: You are into selling leisure trip to middle income groups and want to sell cheap trips to Mars for USD 9,999 per person only.

*We are saying 10 because most of the search engines present 10 results on page one. So if there are more than 10 players in your industry – there is no guarantee that you will be definitely on page one of the search engines.
Step 2: Think of the target keywords for this business. It would be something like following examples:
1.    “buy trip to mars for cheap”
2.    “leisure trip to mars for cheap”
3.    “fun trip to mars for cheap”
4.    “family trip to mars for cheap”
5.    “affordable trip to mars”
6.    “affordable leisure trip to mars”
7.    “affordable leisure trip to mars”
8.    “enjoy trip to mars for cheap”
9.    “cheap tickets to mars”
10.    “affordable tickets for trip to mars”
***Try searching on google for any of the above listed keywords you will reach FATbit websiteJ See how easy Search Engine Optimization is!!!***
Step 3: Now you have to submit your website to all those search engines where you wish your visitors to come from.
Step 4: Make sure your website is search engine friendly so that search engines do respect you as a serious player in the industry else search engines might not like your website and don’t rank it among the leaders. How optimized your website is, proves your dedication and sincerity towards your business and your customers. Even search engines are intelligent enough to understand who are serious players and who are just fooling around.
If you follow all the above steps, we are sure you can get your website up on the page one of any search engine in the world.
Keep reading if you are not selling something unique and there are more than 10 companies offering same services/products on internet.
“Doing business on internet is very interesting and like a video game where you have to fight with endless number of enemies and YOU CAN NOT PAUSE THE GAME.”
To be successful on internet, make sure your website is highly search engine optimized so that you can keep your marketing costs low and sell your products/services at comparatively cheaper prices because your competitors are spending a lot on buying traffic for their website.
I hope you would not mind going through FUNDAMENTALS OF SEARCH ENGINE OPTIMIZATION. Read on:
1.    What is Search Engine Optimization?
Search engine optimization (SEO) is the process of improving the volume or quality of traffic to a web site from search engines via “natural” or un-paid (“organic” or “algorithmic”) search results as opposed to search engine marketing (SEM) which deals with paid inclusion.

2.    WHY SEARCH ENGINE OPTIMIZATION?
Getting your website live is not just enough, people should be able to reach your website by typing your company name or by typing the services/products offered by you. For search engines to display your website in the search results for relevant keywords, its foremost important that your website should be submitted to that search engine.

Imagine a situation you got a very nice website designed for USD 20,000 but that is not search engine optimized. You sell over 50,000 electronic products over that online shop but your website does not come up on search results on google.com or bing.com or yahoo.com when people are looking for websites where they can buy those products which are also being offered on your website.

Immediately make sure your website is submitted to all those search engines and meets the requirements of a very well search engine optimized website.

As described in the definition of Search Engine Optimization – primary objective behind SEO is to improve the volume of traffic to your website from search engines via organic and unpaid methods. Therefore to keep your advertising costs low its highly recommended that your website should be well optimized for search engines. Above all, you wanted your website designed and made live to public so that they can reach you when they are looking for the service/products you are offering.
3.    What all objects are included in the arena of Search Engine Optimization?
a.    Title Tag Optimization
b.    Meta Tag Optimization
c.    Keyword Tag Optimization
d.    H1, H2, H3 optimization
e.    URL relevance vis a vis page content
f.    Keywords density on each page
g.    Images alt tag optimization
h.    W3C Validations
i.    Clean HTML code preferably Div based HTML structured pages
j.    Link optimization – including QUALITY back links and interlinking of pages within the website
4.    White Hat SEO vs Black Hat SEO
a.    White Hat SEO: includes designing and developing the website primarily for human users, not for search engines and then making that content easily accessible to the spiders instead of manipulating or playing tricks with the exposed search engine ranking algorithms.
b.    Black Hat SEO: includes designing and developing the websites primarily for search engines while exploiting the search engine ranking algorithms. For Example:
i.    hidden text either by using deceptive colors or by invisible DIV or positioned off the screen
ii.    keywords stuffing in Title Tag, Description Tag and H1, H2 Tags
iii.    stuffing keywords within file names
iv.    cloaking – method employed to show different content to human visitors and search engine spiders
v.    link farming etc
After going through the fundamentals of SEO, I am sure you have earned a reasonable amount of insight into the concept of Search Engine Optimization.
To make sure your website, no matter how competitive industry you work into, comes on page one of search engines – you have to follow the following steps or hire a professional SEO/Web Design Company company to take care of following imperatives for you.
1.    Submit your website on major search engines
2.    Select the target keywords/phrases carefully, intelligently & smartly.
a.    Most common keywords related to your products/services will always be targeted by almost everyone selling the same services/products as you do.
b.    Use keyword suggestion tools like the one offered by google or wordtracker to find less competitive keywords. It makes better business sense to  bring in 100 visitors per day by targeting less competitive keywords/phrases than to win only 10 visitors per day by targeting only highly competitive keywords.
3.    Make sure your website is highly optimized for the relevant and target keywords
4.    Target one set of related keywords/phrases per page
5.    Keep on analyzing your website performance for the target keywords/phrases and do the required revisions into the page content if satisfactory results are not achieved or you see that results can be improved.
6.    Hire professional SEO company to take care of Link Building, Social Media Bookmarking, Article Submission, and Directory Submission for you.
7.    Build child websites to promote the parent websites, be sure that child websites contain unique and relevant content, and are linking to parent website using the relevant keywords in the link text.
8.    Give reasons to bloggers to comment about your company offerings/products on blogs, discussion forums, social networking websites and bookmarking websites thereby they are giving you quality back links. I.e. When apple launched ipad – they get more than billion dollar advertisements online via news portals, news channels, bloggers, discussion forums, electronic product experts, mobile device experts etc.
If your company can launch offers which are aimed at benefiting customers by giving them some useful product at very reasonable price people like to spread the words on their own by word of mouth (traditional way) and by blogging/sharing with friends online (electronic way).

FATbit Technology.
http://www.fatbit.com

Are you searching for a SEO Company which is capable of thrusting the Online Visibility of your website/service/product one step ahead of your competitors? No matter how many SEO Companies claim about their success, the main aspect of Web SEO services is to maintain the effect with consistency. As the companies/corporate are realizing the importance of Search Engine Optimization, the demand of genuine SEO Company is also increasing with high speed. And, only the right SEO Company can assist you in enhancing your online presence dramatically & maintain it.

We understand that a genuine SEO Company services is quite vital requirement of today’s newly launched websites. Merely a good looking website with lots of photos, flash designs or user friendly appearance not enough. Without consistent number of visitors, the website is not worth & your hard work will go in vain. It is essential to optimize the website using SEO marketing techniques for a guaranteed SERP ranking. And for achieving the desired results, quality Website SEO services are required. We all know the basics of Google SEO, which tells that for ensuring a great SERP (search engine result page) ranking, UNIQUE CONTENT is mandatory. Innovative, appealing and ingenious content is an ideal approach to allure the search engines. This will not only increase the visitors to your website but also will help in enhancing the online presence and acquiring higher position in search engine rankings.

For fulfilling the above requirement, you need to hire an efficient WEB SEO services providing Company. A competent SEO company will facilitate in enhancing your company’s or products online presence. They will assist in online promotion of your website as well as will reach out to the target market. With large number of websites coming into existence every single day, the competition is building day by day & to reach the top position in Online market is quite tough or challenging. Only the selection of right Web SEO services providing company can to you to the right position or heights. There are large numbers of SEO Companies which make false promises and cheat innocent clients. But with genuine SEO services providing companies entering market of SEO in India, future is bright for business world. These genuine web marketing companies offer an extensive array of Google SEO services like article submission, directory submission, social bookmarking and content writing that can guarantee quality & quantity of traffic.

With quite few numbers of SEO Company in India offering comprehensive SEO package with an affordable & cheap price tag, people are still searching for the right firm. So you need to search for that authentic SEO firm which can provide complete value for money. if at all possible, then you need to opt for the SEO Company which offers money back guarantee proposal. Various companies with professional SEO Services in India facilitates in array of services like content creation, website redevelopment, link development and submission services. These trusted SEO Company in India conduct details analysis of the website, along with studying the target customer segment & market for developing the content in accordance. Many of the SEO Companies also go for link popularity services. This approach is also vital when site’s search engine ranking is to be increased. The SEO services providing companies work on heavy link building strategies for pushing your website to new levels, thus creating a brand name of your website.

SEO video on how to achieve SEO results in highly competitive markets.

There are five essential things that you should know about local search marketing: It is becoming an effective marketing alternative to the yellow pages, it allows the business to specifically target local prospects, you can hire professionals to handle search marketing for your business, there are three major search engine players, and smaller local search engines can be an effective alternative.

Today’s Internet age has opened a window of possibilities for businesses and firms. More and more businesses and organizations are using the Internet as a marketing tool. We now see multitudes of websites showcasing and promoting many products and services. While designing web sites for selling their products, many small business enterprises ignore the power of local search marketing. When it comes to local search marketing for local businesses, here are some things of which you should be aware:

It is becoming an effective marketing alternative to the yellow pages

It can be quite expensive to advertise in the yellow pages. Current market trends show that potential small business customers are increasingly turning to the Internet for information, rather than the more old-fashioned Yellow Pages and other traditional marketing materials. In point of fact, according to a recent study, nearly 850 million searches were made in just one month while nearly 30 billion local searches are estimated annually based on 2009 results. Local search marketing resulted in more traffic to local area businesses. The internet can turn a small business into a powerful industry by using local searches to expand its opportunities.

It helps the business to directly go after prospects in close proximity

Search engine marketing makes it easier for small businesses to market their business to their customers. Because of this, the Internet is a great way to market to customers and target appropriate prospects for your business.

Experts can be enlisted to deal with your company’s search marketing needs

Many business leaders may not be in favor of changing their current business structure or marketing strategies or they may have trouble comprehending the strategies and concepts involved in local search engine marketing. It is fortunate that there are specialists and professionals who are willing to assist for a price.

There are three major search engine players

At this writing, you can find the 3 most popular Internet search engines at Google, Yahoo, and MSN. These three control over 70% of the market for local searches. The goal of a local search engine is to improve a website’s visibility and popularity in this trio. You should remember these three things when you advertise for your business to improve rankings for keywords and link popularity.

Smaller local search engine players can be an effective alternative

Some small search engines not as frequently used as Google, Yahoo and MSN are also present. These may actually be an effective alternative for your business, especially if you are in a highly competitive keyword market. Smaller search engines provides better rankings with much lower costs per click compared to the larger search engines.

The Internet is evolving to become a very diverse tool. If you own a local business, there are many rewards for getting up to speed with this technology.

This short video helps explain the search engine environment and how to market within it.

On a recent article on MarketWatch.com, a site associated with the Wall Street Journal, BARRON’s and other big names, author John Dvorak made some interesting comments on what he sees as “Search-Engine Subterfuge.” Although Mr. Dvorak’s perspective is rightly from a business standpoint, as it relates to Google™’s flat lining stock prices, his perspective on what is happening in the world of search is surprisingly misinformed.

Unfortunately, the negative impression of Search Engine Optimization (SEO) presented in this article is not unique to Mr. Dvorak. In fact, few people outside of the industry really understand what Search Engine Optimization is, what it does, and how it works.

Even though Amadeus Consulting is primarily a custom software development company, we do deal heavily in online technologies and have become very familiar with the capabilities and necessity of Search Engine Optimization. So we would like to provide some insight for anyone still mostly unfamiliar with the concept.

Understanding Search:

Search engines are a very important aspect to finding information online. Search engines, such as Google, Yahoo®, Bing™, or many others, process your inquiry and produce results related to that inquiry.

For example, if you type in “Wedding Photographer” into your favorite search engine, it will produce millions of results that relate to wedding photographers, photography, and weddings. But how do search engines decide which results to place first, since any of the top results are directly relevant to your search?

This is actually a very complicated process, and it varies slightly depending on the search engine, which is why you may not get the same results in Bing as you would in Google. In general, the process includes the following steps:

A “bot” (automated program) scans each site on the Internet.
When the bot finds a new site, or a site that has been changed, it catalogs the site.
This catalog includes information about the content, the topics, and hundreds of other bits of information about your site.
This information is then stored in a database, which is then used to produce results when you type and inquiry into the search engine.

The most important thing to understand is that this is entirely automated. Nobody at Google decides which websites should rank above others. Instead, they are constantly fine-tuning their systems so that the software becomes smarter and better able to manage your requests.

How Does Search Engine Optimization Effect Search Engine Rankings?

Search engine optimization does exactly what it says: it is a process for optimizing websites so that search engines can understand them.

Search Engine Optimization helps design and configure websites so that the search engine software can more easily interpret them. It does this by helping comply with a complicated set of standards, sometimes called “best practices or “rules.”

Each search engine sets its own rules – or the aspects of a site that they deem important for ranking. These search engines can change the rules without notice, and search engines have no requirement to tell you what the rules are, or how to properly follow them. However, knowing the rules and abiding by them can greatly benefit you and your site.

As previously mentioned, the rules change very frequently. In fact, Google made over 400 changes to “the rules” last year alone. Most of these changes are pretty minor, meaning that they only affect a tiny number of sites, or a few very specific languages. However, some of these are very important rules. Search Engine Optimization professionals follow these changes and adapt their websites so that they match the types of things that the search engine is looking for.

This includes:

Special tags and information that is provided explicitly for the search engine (Users never see this)
Guidance to search engines on how a website is setup (a map of the site), and what pages are on the site
Information about the subject matter and content of a site
Information on the importance of  your site (who else links to content on your site)
Selection of popular search terms related to your site

None of this is magic, mysterious, devious or underhanded. In fact, most of it is clearly documented as “best practices” that search engines prefer that you use. Of course there are many other aspects that go into Search Engine Optimization (we’ve barely touched on the basics), but the short version is Search Engine Optimization creates or modifies websites so that search engines can understand them.

Does this sound like something a web designer should do already?  Yes!  This is exactly why we at Amadeus Consulting are so familiar with it. However, as mentioned above, with hundreds of major and minor changes made each year, it is beneficial to have a team of people with mixed specialties. This way you have someone who can focus on Search Engine Optimization as a main aspect of their job, and others who can keep up on the other aspects of web development that are changing equally as fast.. Otherwise it becomes too much for one person to track, and quality begins to suffer.

The Benefits to Search Engine Optimization

Ranking in the top results on a search engine can be extremely profitable. This is perhaps one of the reasons some people view it as underhanded – because a lot of money may be made or lost depending on your rank.

Part of the reason is that the top ranked results receive a vast majority of clicks (meaning that people visit the top ranked site more frequently). In fact, approximately 60% of searchers will click the top ranked link, whereas only 13% will click the second link. The results only decline from there.

Another benefit is that a top ranked link also creates impressions even to those who do not click it. In other words, 100% of the people that search for a specific keyword will see your site in the rankings. This can be beneficial later on to creating brand awareness or in other marketing efforts.

Lastly, people still prefer organic rankings over paid advertising. Of course, you can buy Pay-Per-Click ads that appear along with some search results, but approximately 3 out of every 4 people using Google will still click the natural ranked results, rather than any of the ads.

The Most Important Search Engine Optimization Rule

There is one rule that is king above all: Creating a site that a user will enjoy. This means providing useful content, creating a site that is easy to use for all types of users, and providing clear information.

Despite all the hype and emphasis on ranking and Search Engine Optimization, we still need to provide content that people want to view.

At some point in the future, search engine bots will be able to see websites almost exactly as a human sees them, which will essentially morph Search Engine Optimization professionals into Usability Experts. We’re not there yet, but ultimately even if you rank in a top spot in Google, without good and engaging content, a navigable site, and clear topics and relevancy, your site will never be successful.

What can Search Engine Optimization do for you?

We’d love to talk to you about your website and take a look at where you stand. Search Engine Optimization may be what your website needs, and our Search Engine Optimization Experts can help you find what you need.