Thousands of companies already leveraged the power of email marketing to promote their business to a wide range of customers. For those businesses that haven’t yet introduced email marketing into their advertising efforts—and even for some of those who have—the strategy does reveal some challenges. Companies struggling to get the most out of their email marketing efforts should consider using a managed email marketing service. Let’s take a look at the challenges of email marketing and how an outside firm can tackle those issues.

Design and Editorial

Problem: Email marketing is a very effective way to stay in contact with your current and prospective customers, but you need to have effective design and editorial to gain the best response to your emails. While large corporations have the funding to hire a design and editorial team to work in-house, many small and medium sized businesses simply don’t have the resources necessary to manage their email campaigns. Web-based email marketing programs typically allow you to design emails with a template, but the designs are limited and you still need to put in the time and effort to create the images and text to drop into the template. Simply put, without a team of designers and writers on staff your email campaigns could suffer.

Solution: Managed Email Marketing firms handle all of the design and editorial for other companies. These firms have teams of experienced designers and writers to quickly produce compelling email design and informative newsletters. Every design is customized to provide companies with a unique look to match their brand. More importantly, Managed Email Marketing companies have a wealth of experience in email advertising and know the best design practices to produce results. Deciding where to place images, how to align text, and even what fonts will display in a browser can make all the difference in an email campaign. If the medium is the message, then having the best understanding of how emails work will deliver the best results.

HTML Coding

Problem: In order for an email to deliver an effective message it must render properly in a variety of browsers. The best design in the world is meaningless if no one can view it! When working with a web-based email deployment system you can enter your information into templates, but the designs can become stale and unoriginal. Plus, you might not find a template with the look and feel you’re looking for in a blast. When it comes to incorporating more advanced features

like linking multiple buttons and using information forms, a simple template just won’t cut it. Even when you’re just looking to import a few pictures you need to know the correct image dimensions to have the image render properly without stretching. No matter how simple the template, without an experienced web coder your emails could still be a guessing game.

Solution: Managed Email Marketing firms have web coders on staff to create perfect email campaigns that will render in any browser. These firms check every email deployment with inbox snapshots to test the campaign before it goes out. Each email is checked to verify the HTML, minimize content blocked by spam filters, and ensure proper deliverability rates. Best of all, with professional designers on staff Managed Email Marketing firms create completely custom email blasts and newsletters with intricate features to provide a unique email catered to any industry, any business, and any customer. Managed Email Marketing assures that every email has a great design and will show up in the customer’s inbox with that same design.

Deliverability, Opens, and Click-Throughs

Problem: Email marketing is an ever-changing game. You need to know what messages and content to use to attract your customers to your website. Knowing what images and text drives your customers to click through to your website is vital when creating your next campaign. Before your customers click through, they need to actually open your email. You need to write a compelling Subject Line to entice recipients to view the email and provide a familiar From Address so they’ll feel comfortable opening it. But even before that, you’ll need to make sure your emails don’t include content flagged by spam filters in both the subject line and body. If you don’t take the right precautions, you’re emails could never even reach their intended recipients! Staying up on the latest trends in email marketing and analyzing your results is a must.

Solution: Managed Email Marketing companies have the knowledge and experience in email marketing to create emails with compelling messages to drive customers to action. By working with a large number of clients in a wide variety of industries, these firms know best practices to help emails achieve better performance. Managed Email Marketing firms constantly research the latest trends in email marketing to stay current on SPAM regulations and what messages work or don’t work. A Managed Email Marketing company will analyze the results of every email to measure deliverability, open, and click-thru rates. The firm applies analysis of where customers clicked and the open rate of first

and second deployments to test content and subject lines. With A/B testing and re-mailing, Managed Email Marketing firms fine-tune their clients’ campaigns for optimal success for future deployments.

Website Integration

Problem: Email Marketing develops customer loyalty and drives traffic to your website. To take full advantage of the latter, your emails should direct visitors to the appropriate place on your website. While driving customers your homepage gets them on your site, it may not always be the right location for your customers. You need to provide information directly related to your customers’ interests and your promotions. Using multiple landing pages and one-way pages can improve your conversion rates on your website. Getting customers to your website is one step in the process. Getting them to make a purchase or sign up for a service is the final goal.

Solution: Managed Email Marketing companies direct emails to specific landing points on websites. These firms can link emails to existing webpages or create completely new landing pages with imagery and text directly related to the email campaign. By streamlining navigation from emails to websites, Managed Email Marketing companies help their clients’ close leads and retain customer loyalty.

Consistent Deployment

Problem: Email marketing works by creating ongoing communication with your customers. You need to send out consistent deployments to stay in the face of your customers and keep your company in their minds. They might not make a purchase on the first email, but with regular emails you’ll keep their attention for a future purchase. In addition to maintaining your customers’ interest, consistent deployment allows you to measure the results and test different scenarios. Sending emails on different days, at different times, and with different promotions will find the best solution to market your company. The day-to-day tasks of running a business can be difficult to keep up with on their own, and your email marketing campaigns can suffer as a result.

Solution: With a Managed Email Marketing firm, companies are assured regular deployment on a set schedule. Managed Email Marketing companies determine a deployment calendar based on a company’s industry, specific business, and customer base. These firms work to keep companies on a set schedule to achieve the best results out of their campaigns.

At the end of the day, email marketing is about much more than simply sending messages to your customers. Knowing the best practices, creating compelling designs, and properly directing website traffic is crucial to the success of your email campaigns. Consider what resources you have in-house to create an effective email marketing campaign and decide if using a Managed Email Marketing company could better suit your needs.

There are many voices out there today, each one clambering for our attention. In our home based business, we get bombarded daily with offers that we are told we just can’t refuse! Each one offers their best marketing strategy and/or courses, which if you will just simply buy it; it would literally set you financially free! Ever been there?

Well, that’s not what I’m going to do here!! We’re going to be talking about one subject: Email Marketing and email marketing strategies. Clearly there are more marketing strategies than email marketing. The fact is, there are many different marketing strategies out there, and we have many choices, but you have to decide which ones you want to implement. A strategy that has worked well for me and other internet marketers is to start with two, maybe 3 marketing strategies. Get very familiar with those, and make sure they are working for you. Don’t let anything or anyone sidetrack you. Stick to your guns. Once you have those mastered, move on to the next 2 or 3, but don’t abandon the original 2 or 3.

There are many marketing strategies, and I’ll name a few, such as:

• Social Media – Facebook, Twitter, LinkedIn, Yuwie, Friendfeed, Squidoo, etc

• Articles – Ezine, Articlebase, BetterNetworker, etc

• Press Releases – FreepressRelease.com, 24-7pressrelease.com, PRWeb.com

• Videos – You Tube, Traffic Geyser, Camtasia, etc

• Blogging – WordPress, Blogger, Digg, etc

• Forums – Warrior Forum, Google and Yahoo forums, etc

• Email – Viral Host, AWeber, List Bandit, List Joe, Viral URL, etc

There is a myth floating around out there that I want to address right now, and that is this: There is a common misconception by many people nowadays that the internet is too competitive, and that a newbie [slang word for a newcomer to the internet] cannot possibly hope to succeed running against the big dogs, or the more seasoned internet marketers.

Nothing could be further from the truth! There are many ways of making money online and so many opportunities and niches to take advantage of. And the bottom line is this: there are constantly new people coming online, and new people looking for business opportunities. The key is to find something you are interested in, have a passion about, and begin to market in that niche.

This is not about niche marketing, and at this juncture I’m not going into how to find your niche and finding the right keywords to market your niche or product. There are plenty of articles and blogs out there about that.

You can find plenty of articles and blogs about all the different marketing strategies, but what I’m going to focus on here is email marketing. Email marketing is a key part of any marketing plan, but where that falls in priority for you is totally dependant on what your marketing strategies might be.

I’m going to assume that you already have your list [if you don’t contact me, and I will help you with that, or point you in the right direction]. Email marketing lists are important, but maintaining them and keeping them up to date is even more important.

In email marketing, your reputation is important, more so online than offline. Both are important, but most of us reading this are trying to build a home based business through an online presence. We build and develop our online reputation through social media engagements, blog posts, press releases, articles, forums, videos and etc. Our reputation actually is created by our readers, and if we continue to supply them with valuable content, our reputation grows.

When it comes to building our reputation in social media, it is important to not bombard your friends and followers with just links to your site. Several times throughout the day is okay, but provide valuable content, such as positive quotes, links to videos that can help build their business, etc. A whole article could be written just on this subject, and many have been written.

Our online reputation is what makes our email deliverable! That’s right; our reputation is what helps get our emails opened. If our reputation has become tarnished because of some negative posting on a forum or a negative blog, it will definitely affect email deliverability. If people on our list view us negatively, they tend to blacklist us, and now the email goes into the spam box instead of the inbox. That will have a direct impact on your bottom line.

Here are 7 tips that will help get your emails delivered.

Tip#1: Manage and Maintain Your Online (and Overall) Reputation

a)  Can’t say enough about this – it is completely within your control!

Tip#2: Get Opt-In Permission

a)     You have to provide options to your subscribers to allow them to change their subscriber preferences. Subscribers have to have the option somewhere in your email to opt-out if they so choose and it should be plainly visible.

Tip#3: Recipients Expect Frequent and Valuable Content

a)     I get some emails on a daily basis, and one even sends between four and six per day. However, I always read them, because invariably they provide good and valuable content. Actually, two or three times a week is sufficient, and there is even some thought out there that once a week is enough. It really depends on your list and your product.

b)     The bottom line – whatever your frequency, it has to contain relevant and valuable content. If not, they will opt-out or drop it into the spam folder!

Tip#4: Use a Recognizable “From” Address

a)     I’ve received email from online marketers where it was kind of obscure as to where the email was coming from. There are plenty of email providers out there (see list above) so there is no excuse to not have a recognizable “from” address.

b)     Make sure your subscribers have a way to reach you. If your “from” address in your email is not a reachable address, provide one somewhere in your email. I prefer to provide mine in the signature of my email.

Tip#5: Design the Header of Your Email to Deliver Your Message

a)     This is the first thing they see when they open their mailbox! If you know anything about copywriting, you know that the header is the most important item to getting your email opened and read. This can be the difference between a successful or unsuccessful email campaigns.

b)     Let’s say you aren’t good at writing headlines – there are plenty of sources out there where you can find someone that is. Go to elance.com, post what you want done and you’ll find someone that can do it for you. Just be sure to check them out thoroughly and get some good verifiable references. For as little as 0 you can get someone to write you a great email campaign with a great header.

Tip#6: Spam – Who Defines It

a)     Does it really matter who defines spam? Absolutely!! What comes to mind when you think of spam? Most times the response I get is “It’s sending unsolicited emails.” Really, is that it???!!! If that’s what comes to mind, then you definitely need to familiarize yourself with what spam really is!! It can mean the difference between getting your email opened (delivered) or not.

b)     CAN-SPAM laws were created and enforced by the FTC [Federal Trade Commission]. What is CAN-SPAM? The acronym CAN-SPAM derives from the bill’s full name: Controlling the Assault of Non-Solicited Pornography And Marketing Act of 2003.

c)     ISP (Internet Service Providers), as well as the FTC have a large part in determining what is or is not spam. ISPs do not rely on CAN-SPAM to define spam. Their contention is that spam is first and foremost defined and determined by the user. If, for example, a user determines the email is spam by putting it in their spam folder, or in their blocked senders list, or just simply not opening it, then the ISPs consider it spam – whether or not it adheres to each and every rule of CAN-SPAM

d)     Stay current on the CAN-SPAM rules and make sure that every email campaign complies and adheres to those rules. Be sure that your email recipients can opt-out easily. Remind your email recipients of the email address they should use to request information or if they have any questions.

Tip#7: Relevance and Continuity

a)     When the potential client and/or email recipient clicks on your PPC ad or a link that you provided in your email, it is imperative that what you had in your email and/or ad is where the link goes to. For example, if you are advertising something about weight loss, make sure that when they get to your site, you are actually promoting weight loss, and not something irrelevant – like, let’s say skiing!! Remember….it’s your reputation. If it doesn’t connect or is irrelevant, it could make the customer want to consider future ads irrelevant and they will avoid clicking on them.

b)     When that happens too often, search engine algorithms will then label your ads as irrelevant, suppressing the Search Engine Marketing (SEM) and PPC conversions. SEM is only relevant if you have a website

The last thing I want to cover (and certainly not the least) is search engine marketing. Search engine marketing can and does have a great impact on your online reputation, i.e., your email deliverability. What is search engine marketing? Glad you asked!! Search engine marketing is the performance of marketing or advertising your web site through search engines, like Google, Yahoo or Bing. Search engine marketing (SEM) may consist of one or more of the following components:

Pay Per Click (PPC) - On the right side of the page you will see little boxes or ads, and those are what are considered PPC [Pay Per Click]. Every time you click on those, the advertiser pays Google, Yahoo or Bing (the amount depends what search engine you are using). You bid the amount you are willing to pay per click. The more you bid, the more likely your ad will appear higher in the search engine results. Google Adwords has implemented an additional aspect.  Your ads will rank based on the relevancy or importance that Google places on your site, which is very difficult to manipulate. Search Engine Optimization (SEO) – Google, Yahoo and Bing [formerly MSN] crawl through content of your article, blog, website, etc., and look for valuable and relevant content. SEO is what gets you in the top 10 positions on the left side of the page when it is opened up. It is referred to as generic listings. Pay For Inclusion (PFI) – What is PFI? It is a search engine marketing technique that involves paying for a Web site listing in a Web directory, for example Yahoo Directory [not same as Yahoo Search] or Verizon’s SuperPages. The bottom line is you are paying to be included in a Web directory. In addition to search engines, like Google, Yahoo and Bing, various other directories also exist on the web. These directories can either be general in nature or can be related to a specific topic. You can get free listings in some online directories, like DMOZ. However most directories now charge for a listing. Yahoo describes its directory as: Subject-based directory listing websites in a wide range of topics, from arts, entertainment, and society and culture, to science, education, and health.

So is Search Engine Marketing Important?

It really depends on whether you decide to make search engine marketing a part of your marketing and advertising strategy. If you don’t have a Web site or ever plan to have one for your business, you certainly wouldn’t need search engine marketing. But in today’s business climate, it’s hard to imagine anyone not wanting or having a website, as nearly all business are expected to have a website and most do.

Search engine marketing is used as a means to get traffic to your website. This again can be done through your emails with links to your website, or through SEO, PPC, or PFI. This then should ideally lead to getting new customers and adding to your home business revenues.

When compared to other means of advertising and marketing, search engine marketing can be very cost effective. For instance, you could implement some SEO techniques on your own. Organic search rankings are free, so if you can move yourself up in the rankings, your traffic should increase, which, in turn, should increase your home business revenues.

In the same way, PPC can be very cost effective. Since you can set limits on how much you’ll pay per click and how much you’ll pay per day. By doing that, it’s fairly easy to keep your costs in line. As previously mentioned, some Web directories like DMOZ allow free listings, while others can cost as little as – per year.

In closing, it is vital to your success to keep your lists up-to-date so that you can optimize your response rates, your conversions, and your overall email campaign performance. With all the spammers and fraudulent email senders out there, it has created a lot of mistrust. So I can’t stress enough how important it is to consistently update your email list, review your list often to establish which email recipients haven’t opened or clicked through for the last six months. Make them another compelling offer, and if they still don’t open them, you might want to try one more time, but then take them off your list.

To your success in getting your email opened!

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Email has revolutionized business communications over recent years and has rightly earned the label of the Killer Application of the Internet. The use of email marketing has had a similar and profound impact for companies looking to promote their products and services. Emailing to a highly targeted market increases effectiveness tenfold!

It has been especially powerful for small and medium sized businesses (SMEs). Without the marketing budgets of larger organizations, SMEs nevertheless have the same requirements for a cost effective, successful and measurable method of communicating with their customers. Email marketing offers not only this but can be used in every element of the marketing process, from building your brand, driving traffic to your website or marketing special offers, to providing customer service or technical support.

But just why does email marketing offer such possibilities to small business and, indeed, organizations of all sizes? Below are outlined 8 reasons why email marketing has to sit right at the top of every SME’s marketing activities checklist.

1. Successful

First and foremost, email marketing produces results! A well designed campaign using a properly managed mailing list will give response rates which are much higher than other direct marketing methods.

While there are many variables that contribute to response rates, indications are that overall email marketing gains a response rate about 5 times higher than direct mail. By getting a much larger percentage of people interested in what you are offering, immediately you are massively increasing the number of potential sales. Added to this, the quick response methods allow a much faster turnaround of questions and objections thus clearing a way through to closing the sale.

Even though the unacceptable rise in Spam has had a detrimental effect on the proper commercial use of emails in marketing, the success levels of well run, targeted and fully compliant campaigns using full opt-in lists continue to advance in leaps and bounds. Effectively, whatever your goal, email marketing delivers in a way that few , if any, direct marketing methods can match.

2. Targeted

The more targeted your marketing message is, the more likely it is to be successful. Email marketing provides the means of customizing each message which is sent out, so that the information, promotion or offer can be individually personalized and targeted.

Effectively, using targeted HTML emails gives you the opportunity to quickly and easily tailor the message to directly respond to each prospect’s own needs and interests. Results consistently also show that the more you can personalize your messages, the higher your response and conversion rates will be.

In many respects, a well run email campaign makes the concept of “one to one marketing” available to all, because of the way that it is perfectly suited to segmentation and personalization. Whereas printed mailers are created, printed and fixed, with email marketing you remain in control of the process for longer giving you more flexibility both in the overall approach and offering. A company by the name of Email to Zip revolutionized the highly targeted approach of emailing to a 5 mile radius of a zip code.

3. Economic and Cost Effective as little as 5-15 cents a targeted email.

Email marketing eliminates the significant time and expense of full graphic design, printing, postage, handling and so on which is associated with printing and processing traditional direct mail campaigns. Yet with graphic html emails, you are able to create the same imagery and provoke the same responses with the added benefit of having follow up information instantly available via your website.

Perhaps just as importantly, with the correct maintenance of an email list, the cost benefits increase as does the ROI through the closer relationship established with the recipients. Coupled with the higher response rates that email marketing attracts, you therefore get more positive responses, more quickly and at a lower unit cost! Win – win situation!

4. Trackable

When using email marketing, you can track the results of your campaign in real time thus providing you with instant feedback on its success. This allows you to respond to developments as they happen and to follow up while the campaign is still in progress.

For each message, you can see whether:

* it was received successfully;

* it was opened and read;

* the recipient used the links in it to reach your site.

There are two immediate benefits of this level of information: firstly, it puts you in a position to be able to make changes to a campaign already underway to improve its response rate; secondly, when sending out follow up messages, you have the possibility to segment your mail list according to the action taken on receipt of the initial one. This allows you to respond immediately to any issues which arise and to complete the feedback loop quickly and effectively.

Moving forward, you also have a complete record of those elements and links which worked best for you and those which require changes to improve their performance. The experiences taken from the campaign can then be applied to future campaigns with a high degree of accuracy.

5. Measurable

As the adage goes, “If you can’t measure it, then you can’t manage it” and measuring the success of your marketing spend is more important today than ever. To make best use of your budget, it is essential to keep track of not only the costs but also the results and the revenue that the campaign specifically generates. This will allow you to focus your activities with the most appropriate methods in future.

In addition to tracking the recipients’ reaction to the email, you can also follow their subsequent path through your website, with the appropriate software. This allows excellent visibility as to the success of the landing page and the anticipated route through to the purchase or sign-up page, according to your campaign’s objectives.

Together, this information is invaluable when planning future campaigns or being able to precisely calculate the costs and sales generated by any email marketing activity that you undertake. Hopefully, the ROI (Return on Investment) you achieve will be as good as the campaigns run by companies which have reported ROI rates 40 times higher than those achieved with direct mail!

6. Testable

To achieve the best possible response rates, it is common practice to send any intended piece of marketing material to sample groups to test its effectiveness before starting the main campaign. With traditional direct marketing, this process can be time consuming and costly.

However, with email marketing, this process is fast and effective with results available almost immediately, thanks to the instant measuring of the results. Additionally, as there is no printed material involved, the turnaround for any changes in layout or wording required as a result can be incorporated into the main mailing quickly and easily.

7. Immediate

The speed at which business happens is constantly increasing. Email marketing allows you not only to keep pace with these changes but stay ahead of them, not only in terms of the speed of response to the campaign but also the creation of the campaign itself.

Firstly, the “Call to Action” can be immediate and ideally handled through the website. When you read a compelling offer in an email you can respond using the links in the message itself, usually taking you to a specially created page with additional information and recommendations. Responding to a direct mail piece, on the other hand, requires a much more active response, such as completing and sending off a form or even just picking up the phone. Just as importantly, the responses start to come back immediately! On average, 80% of the responses happen within 3 days as opposed to the weeks which is more normal for traditional direct mail.

Secondly, the creation and distribution of the email campaign is also much quicker. Carefully constructing, producing and sending a good html email which is going to bring the top level results, need only take a matter of days (or indeed hours if you are working with a supportive partner!) rather than weeks for a printed mailer.

8. Flexible & Adaptable

Email marketing is adaptable enough to support your business in many different ways and can help to achieve a variety of different goals. While email marketing is often considered stronger when you are looking to maintain customer relationships rather than forge new ones, it is in fact able to fulfill a variety of different purposes for your business. Some of these are:

* Increase the number of visitors to your website

* Attract new clients, leads or registrations

* Build stronger relationships with existing clients

* Provide improved levels of company, product or service information

* Build brand awareness

These goals can be achieved through the use of emails to distribute different items, each offering different opportunities for strengthening the relationship with the company’s customers. Some of the more common ones include:

* Sales promotions / vouchers

* Account statements

* Company Newsletters

* Press Releases

* Product Announcements

In summary. Email marketing is inexpensive, targeted and it works!

www.emailtozip.com

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Direct email marketing is one of the powerful online marketing solutions for any kind of business or products. You need powerful email marketing software to deliver your valuable newsletters to your subscribers.

There are hundreds of email marketing software tools available in the internet. Choosing the right tool may be difficult and it depends upon your expertise in the market. It is important that you should know how to select and use the best email marketing software, so that you can have the right benefit that it can give you.

Why email marketing is important?

• To target specific audiences.

• Promote your business/products/services to your subscribers.

• Improve site traffic and sales.

• Close relation with existing customers.

• Advertise new product announcements.

Most of the email marketing solutions are online based and requires monthly subscription. This kind of email marketing software may not be suitable for small scale business organizations while considering the marketing budget.

There are lots of downloadable email marketing software tools with similar online email marketing features available in the market with affordable cost. This kind of direct email marketing tools are more reliable than online based products as it will run on your desktop, so that you can see what is actually happening during email delivery process.

Start your email marketing by email marketing software express today with just 4 steps. Configure email account settings, add subscribers, create newsletter message, create and send campaign. Email marketing software express fulfils newsletter campaign in one place – on your desktop; not on invisible server backend. It is great to see the campaign running in front of me and i I can see my email delivery reliability.

Fast message delivery by multiple connection threads and asynchronous message delivery. Clear and simple reports with sent, unsent, yet to process list. Extract bounced email list and update email list. Thanks for providing email opened reports to see who and when my newsletter was opened.

Newsletter editor with numerous email templates. Message personalization based on first name, last name, name, date and email id.

Email Marketing Software Express is not only an Email Marketing tool but is also a built-in email spider that can extract email ids from your POP3/IMAP accounts, outlook, local folders and UR/HTML files.

Suitable for any kind of organization such as

• Email Marketing companies,

• Individuals looking newsletter software,

• Product promotion Companies,

• Advertisement companies, etc.

Product features

HTML Email Templates

Create professional newsletters and campaigns from our 100+ HTML Templates. Ease up your product promotion and save time and money.

Contact Management

Extract email ids from all sources. Group contact lists for different target audiences. Build your new contacts or delete. Keep your contact lists up-to-date by removing the list of bounded emails addresses.

Extract Email address

Extract email ids from your Outlook, POP3 or IMAP server, URL (local). Harvest email ids from any locally stored folder or file.

Manage your contact list

Create contact list from scratch. Create as many list as you like. Divide the contact list by demographics or line of businesses. Merge the list of emails and avoid duplicates. Remove bounced emails from the list.

Import Email list

Add email address one by one. Import the email list (in txt or csv format) you have.

Email Campaigns

Crisp message and perfect layout makes effective email campaigns. Use the available templates and create eye-catching campaigns.

Email Delivery

Success of the email campaigns depends on deliverance of the emails to the customers. See who’s viewing your campaigns.

Track Opens, undelivered and bounces

View who opened and clicked through your emails. Track who unsubscribed. See which emails bounced.

Why email marketing software express is the Best Product for Internet Marketing?

Life Time License, Low Cost: Email marketing software express is activated only once and used for optimizing any number of sites.

Simple and Fast: Email marketing software express does not require any hosting server or high end machines to run the software. Organization can install it on any Windows operating system with just 100 – 200 MB disc space.

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