Company branding is like creating a persona for your company, its logo, and its services.  Branding establishes your company as a leader in its niche market in its own right.  Developing your company branding can be tricky, though.  Just who your company is (not just what services or products it offers) needs to be communicated to potential customers.  Because these are customers that have not come into your place of business (yet), you need a way of communicating a big message in a short amount of time, usually the amount of time it would take a potential customer to drive by your store-front.  Because this is a short window of opportunity, it clearly isn’t helpful to have a paragraph long snippet about your business posted.  And because drivers should be focusing on the road, whatever you do to draw their attention needs to be large enough to turn their heads as they speed by.  In the end, you have a few seconds to communicate what your business does, why they should turn to you instead of your competition and where you are located.

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This makes visual images, graphics, and logos very important.  Like the old saying, a picture can communicate 1,000 words.  That’s a lot of advertising!  Just like a tone of voice or facial expression gives the listener an impression of the speaker, think of visual advertising as a way to communicate feeling to potential customers driving by.  Here are two options for leaving lasting images for your company branding in the minds of those driving by your business.

1. Small Business Signs

Custom banners and small business signs are a wonderful way to combine your business’ logo, tag line, and special offer in one easy-to-ready package.  Always use custom banners and small business signs to highlight and capitalize on how your business is unique from the surrounding community.  Why should potential customers finally stop by and walk in?  What do you offer that they can get nowhere else in the area?  Custom banners and small business signs are a must for company branding as they can answer the question of how to who your company is as a whole package is as little time as it takes for someone to drive by.  Company branding with small business signs gives your business a face, a mental picture for potential customers to draw on later.

2. Custom Inflatable Advertising Balloons

Custom inflatables and large balloons take company branding with small business signs one step further.  The mental images that graphics create are powerful for brand building and brand awareness, but a custom inflatable giant balloon is a 3-D representation of your company branding which is even more powerful.  Representing the character of your business with an advertising balloon creates a larger-than-life branding that potential customers are attracted to.  While communicating the same information that a custom signs and custom banners do, giant inflatables express your company in a way that packs more of a “punch”.  Using giant inflatable and advertising balloons for business branding gives your business personality.

KNRM sleept gestrand zeiljacht uit branding Donderdagmiddag 20 oktober om 16.50 uur zijn de Hoekse KNRM redders gealarmeerd door Den Helder Rescue. De melding betrof een zeiljacht in problemen 1 mijl Noord van het Noorderhoofd. Tijdens het uitvaren op de Nieuwe Waterweg werd het zeiljacht waargenomen net voor de branding op het strand. Na deze constatering werd gelijk KNRM reddingstation Ter Heijde om assistentie gevraagd. Het was tenslotte de KNRM reddingboot George Dijkstra die het zeiljacht uit de branding heeft gered en naar de Berghaven gesleept.

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Perhaps one of the most important aspects of marketing is building brand awareness. It is important in the sense that, before you could make any sale of your product, people have to know about it first – hence you have to establish your brand. Only when a certain brand is established can it have an authority or a say in the market. You can establish your brand in the market by doing several things, although it will not be easy since you have no means of measuring the return of your investment in advertising.

One of the most popular and most effective ways of building a brand in the internet these days is through display ads. Display advertising has text, logos, images and other similar things that carry and promote your company name or your product or service.

These ads are called display ads because of their nature – you can practically put them anywhere, unlike classified ads which appear in one specified area. Like billboards, display ads make consumers be aware that your product or service exists out there and that your product or service is available to everyone upon request.

Display advertising has proven to be very effective when it comes to promoting a certain brand. In fact, you see companies take advantage of display advertising almost every where – you might have seen the brand of your cell phone from a billboard, or perhaps you have seen the latest version of a computer brand displayed on a popular website like Facebook.

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When you come to think of it, you will realize that the things that you have seen on display ads have influenced your choices in one way or another. Well in essence, display ads do not have to have images, audios, or videos, but are just used to make ads more effective.

Display advertising is a now a very popular form of online marketing, and may appear on web pages in different forms. Log on to your Facebook page, and you will see a lot of web banners in the home page or even in other websites for that matter.

Display ads in social networking sites such as Facebook are made in order for viewers to click on the ads and make sales. But even when people do not actually click on the ads, it affects them without even knowing it – they introduce your brand to people and they make consumers aware that your product or service exists.

The repeated exposure of consumers to your ads on web pages creates a positive feeling towards your brand. The more people get to see your ads splashed on different websites, the more they will subconsciously feel something positive towards your brand.

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Using your Facebook Fan Page to increase your business exposure and revenue is simpler than you’ve been told. Everyone with a facebook fan page faces the same two problems:

[Problem #1] How To Find Interested Facebook Users

[Problem #2] How To Bring Them To Become Your Fans

Facebook Fan Supply has been solving these two problems for hundreds of satisfied customers. The Facebook Fan Supply has been tried and tested and known to produce excellent results.

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Facebook Fan Supply always supplies REAL FANS targeted to your specific: Age Group, Keyword and Location.

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Branding jokes aside, the Dell Streak looks to be a valiant attempt to not only create a new market segment, but define it as well. The 5″ (Gorilla Glass coated) tablet is sitting on top of a skinned version of Android 1.6, with a full (AT&T capable) 3G radio inside for calls and data. Using a device of this size is no doubt going to take some getting used to, as we often had trouble adapting t the Droid X’s 4.3″ screen. Size aside, the Streak packs a familiar 1GHz Snapdragon processor, 5MPX rear camera (with dual LED flash), a front facing VGA camera for video calls, in a relatively svelte package. Over the next few days we’ll be showing the Dell Streak a bit more and answering all your questions. In the meantime, hit the play button to get your unboxing on. TechnoBuffalo: www.technobuffalo.com Follow me on twitter cuthut.com
Video Rating: 4 / 5

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Like the Who said “Who are you.. who who… who who?” How do people know you? How do you get known? How do you become “The Pro”? It’s called Branding. What do you do when you meet someone? Do you ever “Google” their name? I think this is happening more and more as Social Media goes mainstream.

I have over 30 years experience on the insurance company side, mostly marketing for property-casualty carriers. The frustrating thing about our industry is that nearly everyone sells the same product, same coverage, but with a few bells and whistles. Everyone is selling the service of the agency that they work for, but to the buyer it sounds all the same. It is really hard to set yourself apart from the competition especially with so many agents competing on the same account.

Most of you have taken sales training where you know that your customer buys with emotion and they do business with whom they trust, respect and like. So, why not try an edge and use the internet to your advantage?

Brand your name. Show that you are an insurance expert on a website of your name. If you have a particular area of expertise i.e. insuring contractors this is where you can show your prospect that you are an expert in their field. Most of you join some association to network. Add a personal website to your business card so that your prospects can check you out. On your personal website you can have articles that relate to common insurance problems for contractors, insurance coverages that are important etc. Now when someone “Googles your name” a professional website about you, as the insurance expert comes up.

New producers would benefit especially by branding their name. They need to build credibility, plus most are young and they already using Social Media. Sending a prospect to their site that shows that they know their business and could make a difference in making a sale. This would give them an edge in making a sale.

What about when you are calling for an appointment with someone that does not know you? Send them to your website so that they can learn more about you. Perhaps they will find that they have something in common with you. Additionally, your prospect would be pre-positioned that you are more than just a “salesperson” – you are an insurance professional.

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Perhaps some of you might feel that there is no value to this, but I feel that this will be a growing trend among professionals to brand their name. We all can be “micro-businesses” by branding ourselves. Just “Google” your name and see what comes up. Whenever I ask someone who is their insurance agent, they never respond with the agency’s name. They relate to your personal name so I think you can see the value of branding your name on the web.

Did you know that according to Mashable.com, an online guide to social media, over 55 million people log onto social networking sites on a regular basis? That is just under 1/3 of the US population. Additionally, the fastest growing demographic segment of social networkers are baby boomers discovering the value of joining such sites. Think about how you want to position yourself for success. In addition to your own personal website you will want to integrate with the following:

Linkedin Profile – This is a combination of a resume, cover letter, references and a database of your network. Join targeted groups online and post your articles to establish your reputation as an expert.

Facebook Profile – Over 160 million people have profiles, but almost none of them have branded themselves properly using this medium. Your friends are a source of referral business for you. Posting your articles to your Facebook can show your friends that you really do know what you are talking about.

Twitter Profile – You can connect with more people using Twitter effectively so this up and rising medium show not be overlooked.

The tasks involved in branding yourself include:

* Creating a web presence which includes a website and a blog
* Maintaining a blog where you provide useful information to prospects
* Connecting with prospects on social media sites such as Twitter and Facebook
* Learning SEO/SEM techniques that ensures you appear in the search engines for search terms that drive prospects to your website
* Writing and submitting articles to article directories for distribution to relevant websites that target your preferred audience
* Posting articles on relevant blogs as guest posts to gain additional exposure

If it sounds like a lot, it is and can easily be overwhelming to a person who has no experience with branding. In fact, if I had to guess, this may be the primary reason why you never did it before. Another reason may be that you just don’t have the time. In between working with your existing clients.

One easy way to create your online presence is with a Personal Branding System that registers your domain name, creates a custom website with hosting, fully integrates with your Social Media and provides professionally written articles in your established field. Putting the time and effort into your Personal Branding will pay off over the long run and starting now will

Now Pay Close Attention –

Using your Facebook Fan Page to increase your business exposure and revenue is simpler than you’ve been told. Everyone with a facebook fan page faces the same two problems:

[Problem #1] How To Find Interested Facebook Users

[Problem #2] How To Bring Them To Become Your Fans

Facebook Fan Supply has been solving these two problems for hundreds of satisfied customers. The Facebook Fan Supply has been tried and tested and known to produce excellent results.

First: Click Here For Facebook Fans
Facebook Fan Supply always supplies REAL FANS targeted to your specific: Age Group, Keyword and Location.

Second: Order Your Facebook Fan Supply Package of 1,000; 2,000 or 5,000 Guaranteed Facebook Fans
Your new fans will arrive in 3 – 4 weeks and all fans are REAL FANS guaranteed to stick to your fanpage. Buy Facebook Fans today and boost your businesses online presence overnight.

In the 80′s Regis McKenna, one of my personal marketing idols who branded companies such as Apple Computer, said the market determines your company position and company brand. This was true in the 80′s and, in fact, for just about as long as I can remember except for the last few years. The idea at the time was that everyone believed if they told the market how they wanted themselves branded, the market would simply listen and do what they said. The truth was, no matter what message you put out to the world about your company, once your customers started using your product they would create a brand and position for you. Hyundai initially branded themselves as a quality, low cost car manufacturer. When you went to a Hyundai dealership, they made you watch a cleverly constructed movie in order to create an image in your mind of who they are and why there was a great value for the quality. The market disagreed. The market branded Hyundai as a poor performing economy car. It took Hyundai two decades to break out of the brand the market initially gave them.

Although Hyundai had the right idea — through providing media rich, quality information, position yourself the way you want the market to see you, it didn’t work. Will that work today? Not for the automobile industry, but it will work for you. You see, your presence is not a brick and mortar one, but an Internet presence. On the Internet, people want to see a media rich presentation of who you are. They want to know when they are purchasing a product or service that there is a real person standing behind it. The more information you can provide, the more inherent trust you are building. Understand that once they read what you have provided, they will be doing searches for what others have to say. Managing your online presence and brand involves providing accurate and real information about yourself through blogs, articles, videos, and podcasts. It also involves managing and monitoring, as much as possible, what others are saying about you.

So, you have your media rich, personal website, now what? If your media rich, personal website involves videos testimonials from those who endorse you, be sure they have those posted on their YouTube as well as your own YouTube account. This is one step to make sure there is “good press” about you. Using this same thought, think about other “good press” that exists about you on the Internet. Find ways to promote it so when others search your name, they find the good stuff first. 78% of online purchasers believe what their peers say about you on the Internet according to Socialnomics. Make sure your keywords support the brand you are creating for yourself.

Promote your personal brand through your own media rich, personal website and use of appropriate keywords and make sure others provide positive recommendations for you too. In this way you can determine your online brand; however, the market will still determine your position in the marketplace.

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