Establishing brand awareness on the internet is a vital component to building a strong and viable business. There are many ways to increase your online presence which of course is the key, and they all emphasize repetition. There is one approach however that may be one of the best branding strategies you can use and that is writing articles!

Here are 3 reasons why article submissions are so effective at online brand building.

Frequent Submissions

This particular marketing strategy is used primarily for traffic generation therefore frequent submissions is necessary. The repetition involved in writing articles and submitting them is also perfect for helping to consistently reinforce any image you are trying to establish online.

Relevancy

Of course when you are writing articles you want the topic to remain relevant to what it is your are promoting otherwise you are wasting your time. By maintaining this relevancy you are continuing to also reinforce your brand building efforts as well. Remember your branding strategies need to consistent and repetitive for them to have the effect you need, and article submissions gives you both!

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Expands Online Presence

Articles of any measurable quality will be circulated all over the internet! Not only do individuals read your content but quite often they refer it to others if they like what they read. In addition many businesses are looking for content they can use at their own sites. As a result it is not unusual to find your work posted on other blogs or websites that are related to what you have written about. The best part about this particular brand building strategy is that a well written article offers you the potential for long term benefits by remaining in circulation indefinitely. This helps to more than make up for any time or effort you invested in creating and distributing your content.

Creating a mass presence online is the best way to gain visibility and establish the image you want!

Establishing a strong online brand awareness is crucial to any business looking for long term success. Although there are many branding strategies to choose from, one of the most effective is writing articles. Submitting content about what you do or promote to article directories for mass circulation is a terrific way to boost your online presence. The 3 benefits writing articles offers any business as a brand building strategy reviewed above are just some of the advantages you can expect to experience. Your writing efforts also produce content that can be used in other areas of your marketing strategy as well. But just for the sake of brand building alone, this approach is very hard to beat.

Internet marketing and brands go hand in hand. Being a well known news brand would greatly improve traffic to your site. A lot of people place their trust in a brand that they know intimately. It often becomes a basis for a long term relationship with the viewers.

You don’t need millions of dollars in advertising to become a well known news brand. You can accomplish the same things like those of BBC.com, CNN or other major online news network. All it takes is a little ingenuity on your part to become a major player in internet marketing.

Click, click

A free way to place your message directly to people who are potential loyal customers is by using conduit customized community toolbars. These toolbars would appear at the top of the screen of people who have subscribed to your site. These toolbars would make your targeted viewers traceable. You will be able to note as to how many views you have received.

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Your logo would be etched on the toolbars. The logo in turn is a clickable button that takes your viewers directly to your news site. It is a great internet marketing strategy that will increase traffic to your site. This would soon become a regular thing for viewers of your site who have become avid fans of your news site.

You can also customize the toolbars to include weather reports, breaking news, radio stations and even games. This will make the viewers experience much more enjoyable and enhance their online experience.  Since your logo is emblazoned on the toolbar, it reminds your subscribers as to who is responsible for their experience. Having a fun experience is important in internet marketing.

Wacky Widgets

Having widgets with your logo is a great way to ensure branding success in your internet marketing business. These widgets would increase the popularity of your brand since it is the most prominent feature in the toolbar. Every time the viewer clicks on a widget, he clicks on your logo in the process. This is a great way to advertise your brand.

Moreover the widget that you create is added to the conduit library and would be shared with others. Your widget can also be added to the toolbars in use by the vast network of subscribers of the conduit with only a few clicks. Since the network has over 37 million members, this is a great and easy way to spread your brand.

Branding establishes trust and forms long term relationships with loyal clientele. It is one of the most recognizable forms of advertising in internet marketing. People trust the brands that they know quite well and make sure that they visit it regularly.

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I grew up in the sixties in Madras (as it used to be called in those days) and I like everyone else in the city grew up on “The Hindu”. It was said half jokingly and half seriously that the easiest way to create chaos in the lives of Tamils like me, was to replace our morning cup of coffee (that we drank in steel tumblers] with a mug of tea, and replace our morning paper with something else! Our whole day would go for a six, or so we believed. I am certain too that Bengalis were similarly attached to ‘The Statesman’, people from Delhi to ‘The Hindustan Times’ and people from Bombay were avid readers of the ‘Times of India’. While all these newspapers continue to attract readers and be important in their lives, the Times of India has moved to a completely new orbit. It has become a brand that has become the envy of not only the rest of India, but the world as well. What makes the old lady from Boribunder” as the paper used to be referred to the dominant force that it has become? Let me try to analyze its success as someone who is passionate about brands and branding.

150 years young

The Bombay Times and Journal of Commerce as it was originally called, was renamed the Times of India in 1861. Even as brands struggle to remain young and contemporary. The newspaper, like Coke and Pepsi has managed to remain relevant to generation of readers, and perhaps its greatest strength has been its ability to attract young readers. Of course, at the risk of boring you to death, I can tell you that India is a young country and the brands that crack the youth market will rake in the big bucks as the newspaper has done with desperate ease, year after year. The Times of India is a brand for the young and if one may add, for the young at heart. And let me tell you, that it is not easy to achieve this as many brands have stumbled in their endeavours to remain young, and later generations have ruthlessly rejected brands that they feel are dated or old with comments like “fuddy duddy” and “my father’s brand”. The simple test of the brand’s success would be to just observe how the family reaches out to a choice of papers. My sons who are in their twenties normally reach out to grab the Times of India first amongst the five newspapers that we subscribe to. I am sure too that this is a phenomenon that operates in many households through the length and breadth of this country. And what about the corporate world, how do they view the Times of India? A few days ago we organized a press conference for a large client at Delhi. There were no less than 67 personnel from the media for the Press Conference. While we were delighted at the attendance, the client still had a problem, for the representative from the Times of India was not present for the conference (as he was taken ill). I have heard enough clients focus only on the Times of India to the exclusion of all other newspapers. Clearly the paper has value.

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Engaging the local reader

The Times of India might be the largest national newspaper in India but to me it is a truly regional newspaper with a national masthead. Let me explain .The paper might have its strongest presence and origin in Mumbai but it has managed to make waves in every part of India and is being seen as a local paper in that market as it has involved itself totally and actively with local, regional issues. Take the case of Chennai, the latest market where it has made its foray – it encouraged a lively debate on “jallikattu” a controversial subject in Tamil Nadu in a manner in which even local newspapers too might not have been able to conceptualize.

Product or newspaper?

There is a human side to the paper as well and some of its initiatives like teach India and Lead India have resonated strongly with its readers as its recent initiative to bring the people of India and Pakistan together. Clearly the brand has done things that have made it a thought leader and an opinion leader. Yet I must end with a slight sense of regret. The brand is a newspaper after all and to me a newspaper is not just a product to be marketed, but a product that has to be guided by editorial policy. It is here that I have a reservation with ideas like Private treaties and Media net. I am sure the paper has its reasons for what it is doing and after all “who is perfect”?

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For better or worse Sarah Palin has hit the American political scene and has proven to be more an entrepreneur than a serious political figure. Palin’s ability to ‘leverage’ the  use of the media for her own personal branding demonstrates to online entrepreneurs the importance of using every available means to help create a strong brand awareness. This is especially important when working online because of the vast expanse and overall size of the internet community.

Let’s have a look at how Palin’s personal branding efforts serve as a lesson to online entrepreneurs the importance of creating and maintaining an awareness within the community.

Leverage Current Strategies

Using her position as governor Sarah was able to gain the attention of party leaders who then nominated her as a VP candidate. People being curious as they are were very interested in who this ‘spunky and folksy’ person was. This interest grew as she displayed a knack for delivering her scripted and spirited comebacks. At this point she came to realize this interest and took additional measures to capitalize on it.

In this way online entrepreneurs too have existing platforms or ‘vehicles’ with which they can leverage into creating and establishing brand awareness. Websites, blogs, forums, free reports and articles are all already being used within most marketing strategies. Well these also serve as terrific ways to increase exposure and impress upon people a certain image or brand as well

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Create New Strategies

From authoring a book to taking a position on a nationally syndicated network or becoming prominent on Facebook, Sarah pounced on the opportunity to ‘prolong’ and expand her exposure. The results have kept her in the public eye while also benefiting her financially with multiple streams of income as well.

Here too, for those working online, there are always new ways to increase and prolong your own exposure. By compiling ‘related’ articles you have already written, you can create a free report that can be circulated or placed on a squeeze page with a link back to your business contained within. As a member of any social site a more focused effort to promote your business will help people to more readily recognize your brand. Of course the additional traffic will not hurt either! These same efforts can be duplicated on a blog. What you don’t have one? It is never too late to get started blogging and lord knows it is easy enough to do!

The Purpose of It All

By creating a brand awareness you are able to now ‘leverage’ the recognition you have gained and use it for influence and/or income. Just as Sarah has positioned herself by building a stronger brand awareness to do with it whatever she may, so can any online entrepreneurs. The opportunities are out there it is simply a matter of recognizing them and acting upon them. Like her or not Sarah has shown a talent for doing just that and so can you. In the end it boils down to increasing your marketing effectiveness and when working online this means your income as well!

As a major political figure Sarah Palin has proven more adroit with displaying very definite entrepreneurial skills when it comes to personal branding. For this online entrepreneurs can take a lesson as to the importance and effectiveness of creating and maintaining a brand awareness. As Palin’s efforts have proven, and as discussed above, her ability to leverage certain ‘vehicles’ to boost her own awareness have resulted in a tidy profit for her. This lesson clearly demonstrates that when working online there is both a need and purpose for establishing a brand. Not only will it boost your marketing efforts but also your income as well! Thank you Sarah for the lessons we have learned!

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