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Advertising in the Delhi NCR

A special focus on Sepia Advertising: The No.1 ad agency in Noida

The advertising industry has been evolving in Delhi and the NCR at a fast pace over the past few years owing to the proliferation of means of communication and the spread of global market. WARC also reports that while India’s advertising market is the smallest in the  group of BRIC nations ( Brazil, Russia, India and China),  now it is set for rapid expansion, with growth of +18.5% in 2011 and +19% in 2012. With such high rate of expected growth, and high hopes Delhi and NCR is ready to become the hub for advertising, surpassing Mumbai. Apart from the presence of multi-national ad agencies, there’re a number of comparative smaller agencies that have carved a niche for themselves in the market for their creativity, effectiveness and out-of-the-box ideas.

A very brilliant example of such growth is Sepia Advertising. The No. 1 ad agency in Noida has proved how the right brand perception, right strategy and effectiveness can fundamentally transform the business and the industry outlook. Known as the most creative advertising agency in Noida, Sepia amasses an impressive client list and enjoys enviable reputation amongst its peers.

The reason is simple. Sepia believes that no one can fight “the idea”. That’s why the advertising company reaches the idea through a very well defined process i.e. analysis of the client’s briefs, requirements, market research, target audience analysis, selection of optimum media usage, concept development and its testing, then the final production.

The company adopts a philosophy of being a part of its clients’ marketing team, and, thus works hand in hand with them. The relationship develops into a mutual exchange that continues throughout all developmental phases and ever after.

Though Sepia specializes in the full spectrum of advertising services like branding strategies, print, TV & radio advertising, OOH advertising, media buying, web services, PR activities, BTL promotions, exhibitions and packaging. Yet branding and advertising are the core areas where agency finds its supreme expertise.

Branding – Sepia begins with turning a product into a brand. The creative agency has the potential to re-define an existing brand too and hold it high. A brand that the consumers can relate to. And while doing this, Sepia adheres to the principles of originality, innovation and creation while keeping an eye on our Target Group and parallel advertising too, while working consistently to widen the TG. And this in turn benefits double to the clients.

Advertising – Sepia Advertising embodies the core values of creativity, innovation and customer satisfaction. The creative agency strategically helps the clients visualise, identify and formulate opportunities to increase their business online. The team Sepia, that’s a perfect blend of experience and youth, consists of dynamic, talented and hardworking professionals who have a vision to empower clients with marketing tools for their business growth.

A progressive advertising company, Sepia has been successful in decoding all the advertising riddles for its clients and offers other cutting-edge advertising services.

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Delhi-NCR’s top advertising agencies

As all industries and sectors are globalised today, advertising is also not untouched.  The strategies are changed, methods are changed. Indian agencies are fats adopting global trends of advertising. In such scenario, the multinational companies seem to be reaping the benefits of global presence; yet Indian companies are not lagging behind. Many of them have carved a niche for themselves in some particular area of advertising.  Though Mumbai continues to be the major advertising hub of this country, Delhi and NCR has a number of agencies.

Here is a quick sneak peek at the top ten advertising firms of India as of today.

Ogilvy & Mather is an international advertising, public relations and marketing agency established in 1948. This New-York-based firm operates in 125 countries across the world, with its Indian operation centre—Ogilvy Advertising—in Mumbai. The O&M network offers services to countless Fortune Global 500 companies across the world.
Popularly known as JWT, J Walter Thompson is headquartered in New York with branches in over 90 countries. Its establishment goes back in 1864 and even today, the agency continues to create, innovate and define the world of communication in India.
Mumbai-based Mudra Communication was set up in 1980 with the aim of using the art of communication to express ideas that shape its brands. Its four agency networks ensure a customized and collaborative approach to create a brand experience for its clients.
FCB Ulka Advertising Ltd., since its inception in 1961, has continued to be among the top 5 advertising agencies in India. This company’s aim has always been to create advertising that is noticeable and that is most relevant to the buyer, not the seller.
Rediffusion DY & R is a Mumbai-based advertising agency that was set up in 1973. It focuses primarily on integrated PR services and media relations. This firm stands proud at number 5.
The tagline “Thanda Matlab Coca Cola” is the brainchild of one of India’s leading advertising agencies—McCann Erickson India Ltd. McCann Erickson was born out of a successful and profitable merger in 1930, and its offices in Australia, Southeast Asia, Latin America, Europe and India speak volumes about its advertising success till date.
RK Swamy BBDO Advertising Ltd. is one of India’s leading integrated communication services providers, which is committed to developing marketing solutions for its clients. Its focus—to offer intelligent, cost -effective and creative solutions—has led it to achieve a remarkable double-digit growth in the past recession-hit period.
Grey Worldwide (I) Pvt. Ltd. is a Mumbai-based advertising agency specializing is providing effective advertising and marketing solutions. With offices in Delhi, Kolkata, Bangalore and Ahmedabad, Grey Worldwide India Pvt. Ltd. is part of the larger family called the Grey Global Group.
The creative team of Leo Burnett India Pvt. Ltd. has, over the years, successfully offered consumers with powerful brand experiences. A regular award winner at the Cannes festival, India’s Leo Burnett has been proclaimed as one of the most creative agencies of the country.
Since its inception in 1986, Contract Advertising India Ltd. has skillfully delivered successful results to its clientele. Contract Advertising India Ltd. is known for its one-of-a-kind specialty divisions that provide complete advertising solutions.

Sepia Advertising: The Best Advertising Agencies in Noida

Besides these top ten ad agencies, there are various other agencies in Delhi and NCR that have been making their mark in the advertising world by their creativity and strategies. One of them is Sepia Advertising, the No. 1 agency in Noida.  Sepia is a full service INS accredited advertising agency undertaking a range of promotional services for a varied clientele.

The agency believes that our work contributes to the success of our clients. From the smallest project to large campaigns, the goal for the creative minds at Sepia is always to produce the finest communications irrespective of the required objectives and budgetary constraints.

Since the inception 1992 till today, Sepia advertising is dynamically building on its ability to create the most innovative and effective communication packages. Over the years, the agency has gained tremendous expertise and experience in providing integrated solutions for a variety of product promotion and corporate communication needs.

Every business house needs a good advertising agency to be a success in the market. A good advertising is a key element for a successful business. For quality advertisement, taking services of a well known advertising agency is very important. You can say that advertisements are one of the most important marketing tools in the market nowadays. Because of rising demand of advertisements for developing business, there has been a significant growth in the number of media advertising agencies. There are many advertising agencies in the market today and each of them promises to give you quality services. You should select an advertising agency for your business very carefully because advertising means a lot for successful running of your business.

If you plan to get great results, then it’s always advisable to go in for a reputed and experienced advertising agency that is in business for quite some time. Because of their experience in the world of advertising, they will give you good services when it comes to creating eye catching and interesting advertisements for your business house. There are many ways to choose a good advertising agency. Word of mouth is one of the best options to gather information about advertising agencies. Ask your friends and relatives who are already employed services of advertising agencies. Ask them what quality of services they are getting and are they satisfied with the results? Listen to them carefully, for this will help you decide as to which advertising agency’s services you can go in for.

Browsing through internet is also a very good option. You can read reviews of various advertising agencies, visit websites of various advertising agencies, check them and then accordingly opt for the best advertising agency whose services are in accordance with your budget. Many a times there is a public relations team in an advertising agency which helps business house build goodwill in the market and also provide information about the business house and their products and services in the market. In these advertising agencies, there are employees who work for different departments. These employees work in the best possible manner so that the advertising campaign for your business house is a success in the market. The medium of advertising is based mostly on the product and the target audience.

Nowadays the popularity of internet advertising is growing very fast and many companies give preferences to this mode of advertisement. For promoting technical things services of a technology advertising is taken mainly because they are well versed with advertising related to technical products. Business houses especially small and medium sized business houses relies on the most of advertising because it is the main tool to make their presence felt in the market. You should always choose an advertising agency that suits your needs and budget aptly so that it can yield maximum gain for you. You should never go overboard while selecting an advertising agency for you. So subscribe to the services of good advertising agencies and make your company grow in the market.

a great story about how a marketing campaign is made. Speakers say what they think and not what they should say | you will like it

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